Writing
On hiring, and what comes after it.
Written for people running businesses of six, not six hundred.
- The categoryJuly 28, 2026 · 4 min
What an AI employee actually is
Not a chatbot, not an automation you configure. The difference is who ends up holding the work.
Read it - HiringJuly 21, 2026 · 5 min
The true cost of your first bookkeeper
Salary is the number you budget for. It is rarely more than two-thirds of what the role actually costs in year one.
Read it - Owner's timeJuly 14, 2026 · 4 min
What to delegate first when you're six people
An owner's time is the scarcest asset in the business. Here is how to work out which hours to buy back first.
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Let’s build it
Hire the future.
Tell us the role. We build the employee, manage it, and you review the work. Most start inside a week.